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ART OF PLAY – Cannes Future Lions 2013 Finalist

Brief : SOS Children Villages Sweden wanted an experience that could help them build a relationship with young urban adults.

Concept : We did some research, interviews and discussions with the focus group. We asked every one “What was their best thing about being a kid?”. With the insight of let kids be kids we made this concept to spread the joy of kids through technology. Art of Play uses an XBox Kinect to capture kids in villages dancing, the motion is turned into unique motif that’s spread through limited edition t-shirts and prints. You can scan the motif which is linked to the child’s profile and you get an opportunity to donate. We chose this direction as youngsters connect to technology easily these days and this experience would help SOS Barnbyar(Children Villages) establish a relationship with them on a personal level.

My Role : Concept & Design
Credits : Mathias Normark, Håkan Larsson, Tobias Snäll, Dan Smith and Marlies Deforche. A Hyper Island student project.
View Process Blog

 

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