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BABY SPA – JOHNSONS BABY

Brief : To encourage mothers to massage their babies themselves using Baby Massage Oil by Johnsons Baby.

Concept : This is personally one of my favourite concepts and designs – Baby Spa.The insight is that babies should get a proper massage for a healthy body and that the mothers should learn the correct way of massaging a baby. They should be able to do it themselves and not let the house help do it. This also helps you create an emotional bond with your baby as you massage him/her everyday. So we suggested the world’s first online Baby Spa. Mothers and expecting mothers can come and select the type of massage they want to learn for their baby (eg : leg massage, back massage etc) with the help of videos. You can also try the massage you learnt on a baby on the site. We also suggested a 3d massage simulator for detailed learning and practicing. All of this was packaged in a soothing design with mostly pastel shades and blues.

My Role : Concept & Design
Agency : Lowe & Partners Mumbai- Pitch Work

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