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THE FIX IS IN THE MIX – HENNESSY

Brief : Hennessy is a very famous French cognac. Their challenge was that youth did not connect to it so much especially at pubs and was not the preferred choice for a house party. So Hennessy created 4 mixtures with the cognac like Green Apple etc. These mixtures basically told you how you could mix Hennessy with these fruit flavours and make a delicious mix out of it.

Concept : We suggested a concept ‘The Fix is in the Mix’. According to the mix you choose when you come to the website, the mood of the site changes and the playlist changes etc. What we are trying to say here is that every mix gets you into a different mood and the site reflects the mood the moment you choose the type of mix. It also had applications where you could learn how to make the mix yourself and thus promote Hennessy among the youth in a better and interesting manner.

My Role : Art Direction & Concept
Agency : Lowe & Partners Mumbai – Pitch Work

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