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McDonald’s Spice Fest

Brief : To create an engagement application for promoting the new range of spicy food items by McDonald’s.

Concept : A campaign site where you can choose your favourite spicy product and get it for free by grabbing as many as you can in your mouth as they are falling down from top of the screen using your webcam. Every hour the person with maximum score would get free meal coupons by McDonald’s.The website had a huge number of visitors who came to grab free meals in a unique way.

My Role: Art Direction
Agency: Tribal DDB Mudra Mumbai
 

 

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