Brief :Sony’s image sensors are refined with pure natural water from Kyushu in Japan. They also return the water back to nature through farming. Sony wanted to communicate this message.
Concept :The river head area in Kumamoto, Kyushu is renowned for its high quality of pure natural water. We created a music video kind of a TV Commercial by syncing the footage of the dancing water with the original sound of water, filmed and recorded around the area. The music is a widely known piece called Pachelbel’s Canon.