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Sony Water Rock

Brief :Sony’s image sensors are refined with pure natural water from Kyushu in Japan. They also return the water back to nature through farming. Sony wanted to communicate this message.

Concept :The river head area in Kumamoto, Kyushu is renowned for its high quality of pure natural water. We created a music video kind of a TV Commercial by syncing the footage of the dancing water with the original sound of water, filmed and recorded around the area. The music is a widely known piece called Pachelbel’s Canon.

Featured in

Adsoftheworld.com, Creativity Online, Adweek
Agency : Mori Inc. + Drill Inc. Tokyo
Creative Director : Morihiro Harano
My role : Copywriter