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TETLEY – TEA IS TRENDING

Brief : The brief was to promote the different flavours of a tea brand by Tata called Tetley.

Concept : The idea is to promote healthy ways of living and creating talks around it. #Tetley Tea is trending. Dragging and dipping tea bags of different flavours into the cup brings out words related to that flavour from the cup along with the hot vapours. All words turn into small blocks of information related to that word.This information is being pulled through Twitter, Youtube, various news websites and blogs onto this site.

My Role : Concept & Design
Agency : Lowe & Partners Mumbai- Pitch Work

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s5_1

s7