Brief : The brief was to create a web presence for the leading outdoor footwear & clothing brand in India.
Concept : An outdoor brand is more than just the products is makes. It is a platform for the people who love outdoors and adventure, to connect share and dare together. It’s one of the brands I have spent a lot of time working on at Lowe Lintas.We presented various designs and different routes to the client. One of the above designs went live last year. Then the next year we suggested e-commerce integration and a complete new HTML based website. The first design below is what I love the most.You can explore the products as well as the community on the same page. The home page has a lot to offer to the visitor. We made 3-4 concepts for them year by year and I learnt a lot over the years by improving the design as we kept going ahead.